Are Your Ads Reaching the Right People?: Facebook Ads and Targeting Audience

Facebook advertising provides online businessmen a chance to promote their enterprise and reach out to a lot of people. Advertising on Facebook enables businessmen to target a highly specified group of people to come up with a higher conversion rate and revenue. Advertising on Facebook can be very useful especially for those who are running a small business. Facebook advertising is affordable and easy to maintain. Also, it lets you reach people who are most likely to be interested in buying your product.Although Facebook advertising is simple and easy, some are still finding it hard how to use it effectively. Others are still burdened with the problem of targeting the right people to click through their ads and discover their business. If you are one of those who are finding it difficult to target people on Facebook, read on and learn these solutions to your problem.Keyword TargetingThis type of targeting is one of the most popular and powerful ways to filter the people who see your Facebook ad. For example, if your site is all about selling books about relationships and you want to target the keyword phrase, “relationship tips”, you can identify this keyword in the Targeting section of the Facebook ads. Facebook will then sort through individuals who match this keyword in terms of interests, activities, visited pages, groups, and updates.Facebook can also help you with keyword targeting by suggesting keywords that are highly relevant to your business and products. If you wish, you may also conduct an independent keyword research and apply it to Facebook ad campaigns.Location TargetingUsing Facebook advertisement, you can also target your customers in terms of specific locations. Facebook lets you identify the country, city, or state from which you want to target customers from. This type of targeting is beneficial especially for small businesses whose clientele is limited as of the moment. Location targeting is also being used by national companies but still, small businesses can benefit largely from it.Advertisers can now choose from over 25 countries including multiple cities and states. Facebook also offers Radius Targeting which allows the user to target people from within a certain radius distance in a city. With Radius Targeting, it is easier for small and local businesses to reach people who are near them or are based on locations within a small distance from their own city.Age TargetingAnother way of targeting people through Facebook is by age targeting. This helps you target people from within a specified age range. This can be helpful especially if you are selling products that will appeal to a certain age type ie. Toys, adult novels, bags for business women, teenage apparel, etc.Age targeting is fairly easy to do but Facebook experts recommend using this with another targeting tool such as Keyword or Location Targeting.Connection TargetingConnection TargetingThis type of targeting is relatively new but is highly effective according to those who have tried using it. Connection targeting enables you to target those who are fans of your pages, members of your groups, attendees of any of your events, or users of an application that you have developed. Small businesses can take advantage of this targeting scheme since you are sure that your ads will reach people who are interested in your business or product. Since they are already connected to you in a way or another, chances are, they will be enticed to buy something from a store that they have heard before.Relationship TargetingLast but not the least; small businesses can also use relationship targeting. This type of targeting specifies people based on the relationship status that they posted on their Facebook accounts. This is a marketing feature which focuses on stage of life and current social role. Relationship targeting works best when paired with Gender targeting. These two can give out highly specified results which can do wonders even for small businesses.Targeting the customers that will boost your revenue is made easier when you use Facebook advertising. Even if your business is small, you too can take advantage of this great social marketing tool. Just remember that everything should be done with passion, creativity, and determination. Good luck.

Facebook Advertising – Not Good For Every Business

The very popular social network, Facebook, can also be a way to advertise your website and drive your traffic. You can use Facebook like any other Pay Per Click Website where you pay every time someone clicks on your ad. You can actually create a pretty detailed along with a picture thumbnail. Most PPC sites like AdWords or AdCenter will only allow text. After submitting my ads I had high hopes that this would really send more traffic to my site. I mean everyone uses Facebook so it seemed like a good idea.Well after a week of still waiting for my first click I gave up. I had over 20,000 impressions with not one single click. I know I didn’t get it much time but after having 20,000 impressions with no clicks I couldn’t take it anymore. So I canceled my account and that’s the last time I ever try to advertise with Facebook.So why is this? CPM and CPC work where relevant traffic is present and that is for sure not Facebook. Now the ability to target with it is amazing. You can narrow it down to gender, age, or even what their interests are, but the problem is that people are too interested in the content of the site and not the advertisements. Markets that may succeed are restaurants, fashion or clothing, and magazine marketing. It is clear though that Facebook is not good for every business.If Facebook were to one day implement a web search into their site, I’m sure the advertising would be more effective.

Facebook Advertising Golden Tips

The popularity of Facebook has already reached a proportion that is so tremendous that it is already considered the most popular, what with its half a billion users and still growing by the day. And this huge popularity created also a big impact on online advertisers such that many are already into advertising on this social site, hoping to have the success also to their online business.Creating a Facebook profile, or fan page or any creative page is a very ingenious way of meeting people, have a way of finding long lost friends or relatives or just anybody that you want to make friends with. This is also an ingenious way of meeting prospective customers, striking up a lively conversation with them through interactions on your Facebook page.Advertising on Facebook is a powerful way for a web marketer to do marketing of products that may not be done with direct marketing methods but through sharing of information and topics that may lead prospects to initiate a purchase in the end. No direct way of selling products is to be done in this site because its theme is socialization and you have to go with this theme.Remember that Facebook is a social site and with hundreds of thousands of potential users and the information or topics you shared have possibilities of going viral. If this happens you will outright get the success of your ad campaign and also the ultimate success of your online business.Make sure that your Facebook ads are intriguing and stir the interacts of users that you want to lead to your fan page or business update pages. Making ads that have persuasive texts and images can motivate people to make a click and view the information you have in your landing pages.But before you launch your ads with Facebook you have to familiarize yourself first with their advertising guidelines. Facebook is strict in their advertising program and you have to make sure that your ads are not spasm or containing adult materials for these will be surely rejected and with possibilities of you being blacklisted.Therefore, if you include a relevant and attractive image in your ads you can have greater possibilities of attracting customers and probably tickle their interest to click on your ads. If you choose an enticing image that is highly relevant to your landing page or fan page you will have good tendencies of getting qualified clicks.And one good trip with advertising on Facebook is that you don’t have to spend a lot in doing these efforts. Ads on Facebook cost lesser compare to these with the other networks yet can give better performances also.