The popularity of Facebook has already reached a proportion that is so tremendous that it is already considered the most popular, what with its half a billion users and still growing by the day. And this huge popularity created also a big impact on online advertisers such that many are already into advertising on this social site, hoping to have the success also to their online business.Creating a Facebook profile, or fan page or any creative page is a very ingenious way of meeting people, have a way of finding long lost friends or relatives or just anybody that you want to make friends with. This is also an ingenious way of meeting prospective customers, striking up a lively conversation with them through interactions on your Facebook page.Advertising on Facebook is a powerful way for a web marketer to do marketing of products that may not be done with direct marketing methods but through sharing of information and topics that may lead prospects to initiate a purchase in the end. No direct way of selling products is to be done in this site because its theme is socialization and you have to go with this theme.Remember that Facebook is a social site and with hundreds of thousands of potential users and the information or topics you shared have possibilities of going viral. If this happens you will outright get the success of your ad campaign and also the ultimate success of your online business.Make sure that your Facebook ads are intriguing and stir the interacts of users that you want to lead to your fan page or business update pages. Making ads that have persuasive texts and images can motivate people to make a click and view the information you have in your landing pages.But before you launch your ads with Facebook you have to familiarize yourself first with their advertising guidelines. Facebook is strict in their advertising program and you have to make sure that your ads are not spasm or containing adult materials for these will be surely rejected and with possibilities of you being blacklisted.Therefore, if you include a relevant and attractive image in your ads you can have greater possibilities of attracting customers and probably tickle their interest to click on your ads. If you choose an enticing image that is highly relevant to your landing page or fan page you will have good tendencies of getting qualified clicks.And one good trip with advertising on Facebook is that you don’t have to spend a lot in doing these efforts. Ads on Facebook cost lesser compare to these with the other networks yet can give better performances also.